TopLine was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry. The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals.
TopLine won the Radio series category for its entry, entitled “I Have a Choice.” TopLine’s Radio Awareness Campaign was designed to promote the benefits of belonging to a credit union; encouraging consumers they have a choice on where and how they do their banking. The radio spots focused on being there for consumers every step of the way – from their “firsts” through their entire financial journey.
