Plant City, FL (June 9, 2026) |
Credit union leaders have long deserved a firm built specifically for them — one that understands the movement, speaks the language, and believes as deeply in people and purpose as they do. Today, that firm exists. Zealyst, LLC officially launches as a catalyst for credit union leaders, co-founded by Tracie Kenyon and Jill Nowacki, two nationally recognized leaders in the credit union space.
Zealyst is purpose-built to serve progressive credit unions at any asset size. The firm's conviction is simple: the right leaders, in the right culture, with the right development, can accomplish things that seem impossible. Zealyst exists to make that happen.
What Zealyst Does
Zealyst offers a focused suite of services for credit unions ready to perform at their highest level:
Executive Search: Zealyst doesn't just fill seats; it finds leaders who ignite organizations. Every search is built around fit, values alignment, and the potential to transform culture.
Leadership Development: Through executive coaching, assessments, and targeted programs, Zealyst helps credit union leaders and teams discover their highest-performing selves, creating lasting behavioral change that shows up in results.
Organizational Performance: Working at the intersection of people and strategy, Zealyst helps credit unions build cultures where passion and purpose drive extraordinary outcomes, from culture transformation and strategic alignment to employee engagement and change management. We work with executives and Boards to ignite change.
What sets Zealyst apart is not only its exclusive focus on the credit union movement, but its commitment to real partnership. Clients work directly with experienced practitioners who are as invested in outcomes as they are — no hand-offs, no junior teams. Just zeal, expertise, and outcomes that outshine what seems possible.
Nowacki brings more than two decades of experience as a catalyst for credit union leaders, and is deeply passionate about igniting the potential in people and organizations. Kenyon joins as Co-Founder and Executive Development Partner, contributing extensive expertise in executive development and organizational transformation.
"We're better than realists. We're Zealysts. We don't just see what is, we see what's possible for credit unions and their people. We help them build the culture and strategies that get there. I couldn’t be more excited about the team that is coming together to make this happen for credit unions" — Jill Nowacki, Co-Founder & President/CEO, Zealyst
"Credit unions exist because of a belief that people are better together — that when you give someone the right resources and opportunities, they can accomplish extraordinary things. That's exactly what Zealyst is here to do for credit union leaders and their teams." — Tracie Kenyon, Co-Founder & Executive Development Partner, Zealyst
Zealyst also welcomes Carolyn Reeves and Katy Zaleski to the team as Leadership & Organizational Development Consultants. Reeves is passionate about culture transformation and the behavioral change that drives lasting organizational results. Zaleski specializes in helping teams and leaders unlock their highest-performing potential through purposeful development. Both are now accepting new clients.
Zealyst, LLC is now accepting new clients. Credit unions ready to ignite their leadership, strengthen their teams, and build cultures where people thrive are encouraged to start the conversation at www.zealyst.com.