Tropical Financial launches AutoNationDirect’s auto buying service

FORT LAUDERDALE, FL (October 21, 2013) — Tropical Financial Credit Union is providing a new auto buying service for its 50,000 members through a partnership with AutoNationDirect.

Personal Auto Consultant offers credit union members a unique concierge experience by assisting them throughout the entire buying process.  The service gives credit unions an avenue to fulfill on their direct auto loans without their members following the traditional finance process in the dealership.

“AutoNation is one of the premier automobile dealership groups in the country offering a wide variety of brands and models,” said Tropical Financial Credit Union CEO/President Richard Helber. “We are proud to bring this service to our members, which eliminates the hassle of car shopping and gets them a great deal.  It’s another example of how we, as a not-for-profit cooperative, are looking out for the financial well-being of our members.”

AutoNation Direct is the nation’s number one choice for people who want to buy cars without having to show up at the dealership until they are ready to drive and buy.  This innovative team of car buying experts literally stands in for the member– shopping and comparing cars, evaluating their trade-in, coordinating financing, and preparing documents – all before the member arrives at the dealership to drive and take delivery of the vehicle.   Best of all, AutoNation Direct’s salaried Personal Auto Consultants are automotive experts that earn the same amount, no matter what the member buys, pays or trades.

“We are excited for the opportunity to serve the members of Tropical Financial Credit Union,” said Brian Feldman, General Manager of AutoNation Direct. “Our values and geographies align perfectly with Tropical Financial and we know the members will benefit from this great partnership.”

About AutoNation Direct
Formed in 2007, AutoNation Direct is an alternative sales channel that enables AutoNation to serve the unique needs of Affinity Groups, Credit Unions and other specialty organizations by providing a customer sales experience outside the traditional dealership. AutoNation Direct is a subsidiary of AutoNation, Inc. (NYSE: AN), headquartered in Fort Lauderdale.
About Tropical Financial Credit Union
Tropical Financial Credit Union is a non-profit financial institution whose deposits are federally insured. The $555 million institution serves South Florida with nine branches. People who live or work in South Florida’s three counties can join the credit union, which was founded in 1935. For more information on Tropical Financial, visit .

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