TruChoice FCU selects Co-op Solutions for ‘A More Holistic Approach to Our Card Offerings’
Credit Union Adds Debit, ATM and Credit Processing Services from Co-op
RANCHO CUCAMONGA, CA (May 23, 2022) — Seeking operational efficiencies, enhanced member experiences and a committed, collaborative technology partner, TruChoice FCU has added Debit, ATM and Credit processing to its services provided by Co-op Solutions.
“We were working with separate vendors, and wanted to have a more holistic approach to our card offerings,” said Ken Acker, CEO of TruChoice. “By partnering with Co-op for our Debit, ATM and Credit processing, we’ll be able to gain back-office efficiencies and provide more services to members. The goal is to enhance the member experience through greater digital offerings and payment options.”
“We selected Co-op as our solutions provider because their cooperative model aligns with our own mission and values,” said Acker. “Co-op is highly competitive in the market for innovation, allowing us to take advantage of leading-edge technology to meet member expectations for digital payments.”
Based in Portland, Maine, TruChoice (www.trufcu.com) is a 65-year-old credit union with additional locations in Biddeford and Buxton, and primarily serving members across 10 counties in the state. TruChoice was already a participant in the Co-op ATM network, with more than 30,000 machines nationwide. Co-op recently added 60 surcharge-free ATM locations to its network in Maine at local Hannaford grocery stores.
“We look forward to building our partnership with Co-op for long-term success,” said Acker. “We’re focused on a collaborative approach to build out solutions for our members while streamlining the workload for our Operations team. As we move into a digital-forward approach, we’re excited to have a partner with a robust outlook toward innovation, allowing us to meet our members anytime, anywhere.”
“TruChoice has built a reputation as a trusted financial partner to members with a deeply held commitment to the idea of people helping people,” said Matt Kardell, Chief Revenue Officer for Co-op Solutions. “Throughout the movement, maintaining that bond of trust has increasingly come to depend on putting into members’ hands the payments technology they now expect. We are honored to work with TruChoice to provide the solutions that will meet this need now and in the future.”
For more information on the Co-op ecosystem of financial technology products and services visit www.co-opfs.org/Solutions.
About Co-op Solutions
Co-op Solutions is the market-leading financial technology platform whose mission is to connect credit unions to the technology, strategic partnership and scale they need to best serve their members now and into the future. Co-op partners with credit unions to unlock their potential so they can compete; does the hard work of innovation, creating a one-stop opportunity to help credit unions grow; and offers knowledge and expertise in a world where everything must be integrated. For more information, visit coop.org.