Tulsa Federal Credit Union unveils WeStreet rebrand
TULSA, OKLA (March 29, 2022) — Tulsa Federal Credit Union has rebranded to WeStreet Credit Union, a name and brand identity which aligns more closely with the company’s vision to serve and enrich the lives of others.Partners
WeStreet Credit Union will continue to offer the same products, service, and customer service our members have trusted for over 78 years. The name WeStreet evokes a sense of oneness and represents unity, togetherness and communal purpose.
Community-focus is also reflected in the new logo. With energetic and modern colors, the abstract design symbolizes two people arm-in-arm and two pins on a map. The logo emphasizes togetherness and reflects the communities WeStreet serves. There are dozens of financial institutions across Oklahoma with similar names, acronyms, and colors. The WeStreet brand stands apart from the rest to offer a bold, fresh, and vibrant banking experience.
“In a time when connectedness and unity are more important than ever, I am proud that WeStreet has taken this bold step to live into its brand,” said Greg Gallant, President and CEO of WeStreet Credit Union. “Our members have a long history of commitment to the community, and this evolution of our name is just one step in formalizing the organization we continue to strive to be.”
Founded in 1943 on the philosophy of people helping people, the credit union has remained steadfast in its values and dedication to service while the brand has continued to evolve to meet the needs of its members and community. After diligent research and planning, the organization decided to move forward with a rebrand to better reflect its current culture and identity.
“We are proud to serve families in over 11 counties across Northeastern Oklahoma,” said Gallant. “Our name felt restrictive, given our regional influence outside of the Tulsa metro area. WeStreet is a financial-community for everyone.”
All current credit union locations will remain open but will receive upgrades. No changes to current memberships will take place. More information about the brand transition can be found at westreet.org/faqs-brand-transition.
About WeStreet Credit Union
WeStreet Credit Union was established in 1943 on the philosophy of people helping people. Today, WeStreet has grown to over 56,000 members, $970+ million in assets, more than 200 employees, and serves 11 Northeast Oklahoma counties with 14 convenient locations. WeStreet Credit Union is a community-minded financial institution focused on serving and enriching the lives of others. By creating a welcoming and supportive atmosphere, WeStreet helps neighbors become members and members become family.
For more information about WeStreet Credit Union, visit westreet.org
