United Heritage Credit Union is proud to announce a new member-facing website, exhibiting AI and other new technologies to improve the member experience. Fully responsive with a new look and feel, the new site replaces the 6 year - old site.
“Our main goal is to provide exceptional member experiences,” said Kevin Farley, UHCU’s AVP of Digital & Brand Experience. “The legacy site was advanced for the time, but we wanted to improve as technology evolved. I think our members will be very thrilled with our new site.”
UHCU conducted research on how the website could be improved. “We examined the behavior of our users and their ability to accomplish what they came to do which brought up opportunities for improvement,” said Farley. UHCU’s Digital & Brand Experience staff analyzed multiple sources of data to understand where the opportunities were.
They were confident that members would find the new site even easier to use. “Our cohesive data-driven, journey based approach created a more intuitive, faster site that matches well with the needs of our site visitors,” he said.
The new site also includes vastly improved analytic capabilities. In fact, analytics showed that the new site was 56.81% faster for members to navigate when compared to the legacy site as well as driving auto loan application intent up by 35.60% and home loan application intent up by 143.75%. “Now that we’ve launched the site, we’ll be paying even closer attention to user data to discover how we can make our site even friendlier for our members and prospective members,” Farley said. “We’re very excited to take the next step in our member experience journey.”