Unleash Launches at Finovatefall to Deliver Simple and Intelligent Cloud CFO to Small Businesses

For the first time, small business owners have access to big business intelligence, presented in an easy to understand, visual and serendipitous experience on iOS.

NEW YORK, NY (SEPTEMBER 11, 2013)Unleash today announces the availability of its “Cloud CFO” solution to help small business owners assess the health of their business and make better decisions faster. Unleash presents business owners with a real-time overview of the fitness of their business. The Unleash “Cloud CFO” removes the guesswork and uncertainty from running a business and provides the necessary financial intelligence to run a healthy business, based on the right information at the right time.

While larger companies have the resources to bring on a CFO and enterprise tools to optimize their financial health and mitigate business risks, small businesses do not. Unleash fills that gap. By analyzing over 15 million tax returns, business brokerage transactions and credit agency reports in more than 700 vertical markets, Unleash gives small businesses intimate and specific knowledge about their business performance and overall health in comparison to similar businesses based on geography, size, and vertical market.

Unleash was created by small business owners who have direct hands-on experience and understand the pain points that need to be solved. The founders, Insaaf Mohideen and Mohamed Marleen, have run more than 50 small businesses between them, including restaurants, franchises, VoIP providers, print shops, design consultancies, and pharmacies.

“As a small business owner you are constantly on the go and need to know how the business is doing – what are the revenues, how much do you burn through, how much cash is on-hand, and of course, what can you afford. With Unleash, business owners have access to complex data and financial analysis in an easy to understand, visual dashboard at any time and anywhere, without the need to spend hours analyzing finance or accounting reports,” said Insaaf Mohideen, the CEO of Unleash.

Ahmad Ibrahim, Product Manager at Unleash, says, “Our main focus is to help small business owners improve the areas of their business that are most at risk. We worked really hard to make Unleash simple, but not stupid. It’s an extremely powerful and sophisticated tool that is remarkably easy to use.”

To download the Unleash app and for more information on Unleash, please visit or go to Apple iPad App Store

About Unleash
Unleash helps small business owners make better decisions faster. Unleash removes the guesswork from running a small business. It is a simple, intelligent, and cost-effective way for small business owners to stay on top of their business health. 

Unleash was founded by small business owners who understand these challenges, not big finance and tech guys removed from the daily realities of the small business world.

For more info, visit

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