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USE Credit Union launches new website in partnership with PixelSpoke

PORTLAND, OR (August 17, 2020)USE Credit Union and PixelSpoke are excited to announce the launch of USECU’s new website. Founded in 1936, USECU provides a broad array of financial products and services to more than 60,000 members throughout California.

PixelSpoke is a Portland-based marketing agency that specializes in web redesigns for credit unions. From the outset of the project, PixelSpoke and USECU identified three primary goals for the website redesign: 1) Help visitors find what they need with user-friendly navigation and with interactive tools, 2) Bring USECU’s culture and communities to life, and 3) Support members with comprehensive financial wellness resources.

Whether using a desktop, tablet or phone, visitors to USECU’s new website can enjoy a cleaner, simpler look with easy-to-use navigation; interactive product shopping; and relevant rates, forms and FAQs. USECU’s new location finder points members to their nearest branch or ATM from any device, including more than 30,000 surcharge-free ATMs and 6,000 shared branches across the country. The homepage is personalized to the needs of prospects and current members, based on whether or not a visitor has previously logged into online banking. The prospect version guides visitors to right-fit products and services based on goals like “make college a reality for me,” “help me buy my dream home,” and “transform debt into stability.”

The homepage also features compelling member stories as part of USECU’s “Dreammakers in Action” series, including: “How the Hoyo family tackled COVID-19,” “How Karen and Steven were able to manage the costs of grandparent parenthood,” and “How Dana finished college and recovered from bankruptcy.” On the “Join” page, USECU further elaborates on its unique culture and community focus, encouraging prospects to “map their dreams” with a beautifully animated sequence of reasons for becoming part of the USECU family. These are followed by impressive impact numbers that demonstrate USECU’s commitment to giving back.

USECU has long been dedicated to its members’ financial wellness, and its new website offers an array of educational resources, including articles, calculators, events, worksheets, videos, and an e-learning portal. Calculators are also integrated into relevant product pages so that members or prospects exploring savings accounts or loan products can better understand how much interest they can earn, or how different loan terms can impact their estimated monthly loan payment.

USECU and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of USECU members.


About PixelSpoke

PixelSpoke is a digital marketing agency that works with credit unions to create beautiful, easy-to-use, award-winning websites. As a B Corp and worker-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we're committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit, pixelspoke.com.

About USECU

Founded in 1936, University & State Employees Credit Union (USECU) empowers nearly more than 60,000 members to achieve financial wellness through a full range of financial products and services, including checking and savings options, credit cards, loans, mortgages and more. USECU now has more than $1 billion in assets and offers accessibility to its members through eight branches in California, nearly 30,000 surcharge-free ATMs across the nation and 24/7 online and mobile Banking access.

USECU membership is open to all California university employees and students, as well as California state employees, including California Department of Motor Vehicles, California Highway Patrol, CalPERS and CalTrans, along with others who live, work or worship in Alameda County, Sacramento County, San Diego County, Santa Clara County and Yolo County. As a not-for-profit community leader, USECU partners with causes, events and organizations that reflect a commitment to health, wellness and inclusiveness. Learn more at: USECU.org.

Contacts

Kerala Taylor
Senior Marketing Manager
503-517-2116 | kerala@pixelspoke.com

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