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Valley Strong Credit Union partners with Greenlight to empower parents to raise financially smart kids 

Valley Strong Credit Union Partners with Greenlight to Empower Parents to Raise Financially Smart Kids

Kern County, CA (November 25, 2024) |

 Valley Strong Credit Union today announced a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”), the leading fintech company on a mission to help parents raise financially smart kids. Through the Greenlight for Credit Unions program, Valley Strong members will have free access to Greenlight’s award-winning debit card and financial literacy tools, bringing parents a better way to manage family finances and teach their kids about money.

Valley Strong is the first credit union to offer Greenlight through an embedded mobile app experience, leveraging Greenlight’s new software development kit. This provides parents with easy and convenient access to Greenlight all within the Valley Strong Credit Union mobile app, powered by the Alkami digital banking platform.

Using Greenlight, parents can send money instantly, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more. Kids and teens get hands-on experience learning to earn, save, give and spend wisely, along with access to Greenlight Level Up™, an in-app financial literacy game with a best-in-class curriculum, educational challenges, and rewards.

 “Our partnership with Greenlight allows us to better serve our California families, furthering our commitment to help members live financially empowered lives,” said Mirella Reznic, Executive Vice President and Chief Strategy Officer at Valley Strong Credit Union. “With Greenlight, Valley Strong parents have access to top financial education to help teach their kids about money and set them up for financial success later in life.”

 This Fall, Valley Strong Credit Union members can receive complimentary access to Greenlight by signing up in the Valley Strong Credit Union mobile app. To learn more, please visit: Greenlight | Valley Strong Credit Union

About Greenlight
Greenlight Financial Technology is the family fintech company on a mission to help parents raise financially-smart kids. Its product, Greenlight, is an award-winning banking app, complete with a debit card for kids and teens and safety features for the whole family. Parents can automate allowance, manage chores, set flexible spending controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, give, and invest. Together, families can also stay safe and connected with location sharing, SOS alerts, crash detection with 911 dispatch, driving scores, reports and real-time trip alerts.

Greenlight partners with more than 90 leading banks, credit unions, and employers to bring its family finance solution to more families through the Greenlight for Banks, Greenlight for Credit Unions, and Greenlight for Work programs.

 The Greenlight Debit Card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International. Greenlight Investment Advisors, LLC, an SEC Registered Investment Advisor, provides investment advisory services to its clients. Investing involves risk and may include the loss of principal. Greenlight is a financial technology company, not a bank. The Greenlight app facilitates banking services through Greenlight's bank partners. For more information, please visit: greenlight.com.

 *Valley Strong Credit Union members are eligible for the Greenlight SELECT plan at no cost when they connect their Valley Strong Credit Union account as the Greenlight funding source for the entirety of the promotion. Subject to minimum balance requirements and identity verification. Upgrades will result in additional fees. Upon termination of promotion, customers will be responsible for associated monthly fees. See terms for details. Offer ends 11/1/2026. Offer subject to change and partner participation.

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