ValleyStar Credit Union announces Stephanie Potter as its vice president of brand to develop and execute the brand vision across all channels while aligning messages to target audiences and business objectives.
Stephanie joined ValleyStar in 2016 as the marketing coordinator and diligently worked from entry-level to senior management. She was fundamental in leading the marketing and communication efforts through merger and acquisition growth years that helped shape the current brand.
“Stephanie’s years of expertise in marketing have provided incredible results,” said Mike Warrell, ValleyStar President and CEO. “We look forward to her guidance and leadership as we continue to align our brand with our mission, Employees First. Members Benefit.”
Stephanie used extensive data analysis and consumer behavior studies to create a data-driven marketing team that has been presented with numerous awards under her management, including a local Gold ADDY Award from the American Advertising Federation.
Stephanie holds a Bachelor of Science in Journalism from West Virginia University.
Stephanie Potter