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Veridian Credit Union partners with­­ Data Analytics CUSO, OnApproach, to optimize integrated data

OnApproach (www.onapproach.com), the leading provider of Big Data and Analytics for credit unions, is excited to announce Veridian Credit Union (Waterloo, IA),  is the latest to join the collaborative Credit Union Data Integration and Analytics Platform after signing an agreement to implement the OnApproach M360 Enterprise.

“Veridian Credit Union’s promise to our members is that we strive in every interaction to exceed expectations. With the ever-increasing member expectations, we realized we needed an analytics solution so we could finally take advantage of our robust member data. Our members deserve superior, personalized interactions, and analytics plays a major role in enabling us to better understand our members and how we can best serve their needs to help them achieve their financial dreams. With M360, we look forward to executing our data strategy and transforming our credit union into a truly data-driven organization,” stated Angi Fangman, Manager of Strategic Information, Veridian Credit Union.

Veridian Credit Union (assets: $3.5 Billion) determined the need for an analytics solution that would empower them to utilize the potential of their ever-growing member data. Members are regularly interacting with companies such as Amazon and Domino’s, which provide incredible interactive online and mobile experiences. In order to exceed member expectations, credit unions must digitally transform and build an effective data strategy. As a CUSO, OnApproach exists to help credit unions collaborate and make the most of their valuable data. Through analytics and collaboration, credit unions have an opportunity to thrive and prove themselves to be the best financial institutions for their communities.

Paul Ablack, CEO, OnApproach, stated, “We are happy to welcome Veridian Credit Union to the CU Analytics Ecosystem. Through collaborative analytics, credit unions have incredible opportunities. We are proud of the steps Veridian Credit Union is making in their digital transformation journey, and we look forward to being a part of their data-driven future.”

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