We Florida Financial has appointed Robert D. Ramirez as the new President and Chief Executive Officer

MARGATE, FL (September 28, 2020) — “It is my distinct honor, and with a great deal of excitement, to announce that the We Florida Financial Credit Union Board has selected Robert (Bob) D. Ramirez as our next President/CEO”, said Damon R. Adams, Chairman, We Florida Financial Board of Directors. “Bob has demonstrated his versatility, range of management experience and his commitment to community during his impressive career at Vantage West Credit Union. This could not be more relevant or necessary for our success in the years ahead.”…

Ramirez joins We Florida Financial with over 34 years of credit union experience where he grew assets from $507M to $2B at Vantage West Credit Union. Ramirez brings with him a thorough understanding of the credit union industry including expert knowledge of lending principles, account and financial management and a commitment to fostering a culture of innovation.

“I am honored to have the opportunity to join the We Florida Financial team and continue to grow its mission of community service and financial inclusion,” says Ramirez, “Our name says it all; unity, shared purpose and mutual trust as a community credit union that values our members as neighbors.”

“Ramirez holds a Bachelor of Science in Accounting from the University of Arizona and is a Certified Public Accountant”. He has held numerous Board appointments including past Chairman and Director, United Way of Tucson and Southern Arizona Board, Credit Union Executive Society Board and Mountain West Credit Union Association.

About We Florida Financial

We Florida Financial is a cooperatively owned, not-for-profit credit union with 45,000 members and over $600 million in assets. Founded in 1952 for the benefit of municipal employees in Broward County, We Florida Financial now serves individuals and small businesses in 46 Florida counties from Jacksonville to Key West. Currently ranked as one of the top credit unions in the region, We Florida Financial offers a full range of affordable deposit and loan products to meet the needs of our diverse communities. Funded and supported by We Florida Financial, the Foundation aims to improve the quality of life of those in their local underserved communities. For more information, visit and


Dawn Clark
954-745-2397 |

More News