Whitefish Credit Union celebrates $1.5 billion in assets

WHITEFISH, MT (November 6, 2019) — After having served Northwest Montana for over 85 years, Whitefish Credit Union (Whitefish CU) has announced it has surpassed $1.5 billion in total assets. The Credit Union reached this milestone in early August of this year and continues to see robust growth across all product lines.

“I am proud of our team, who continually go above and beyond to provide the best service for our members,” said James Kenyon, president and CEO of Whitefish CU. “Our growth is a testament to the credit union difference, and we are grateful for the loyalty of our members and their continued trust in us for all these years.”

The Credit Union’s growth to over $1.5 billion in assets is attributed to strong consumer loan performance through the first three quarters of 2019, totaling more than $35 million. To achieve this growth, Whitefish CU strategically expanded its suite of financial products and services over the last two years to deliver low payments and flexible terms to members, including the addition of a low-rate credit card and unique loan-lease-hybrid auto financing. These new offerings, combined with the Credit Union’s retooled website and advanced digital marketing strategy, contributed significantly to its asset growth.

“Whitefish Credit Union makes a concerted effort to deliver products and services that improve our member’s financial well-being,” said Kenyon. “Our thoughtful and targeted marketing campaigns help us educate the right members about the right products at the right time. These strategies propelled our growth in 2019.”

Whitefish CU is the largest credit union in Montana and continues to grow by supporting its communities to do more with their money through its range of banking products and services.

About Whitefish Credit Union

Whitefish Credit Union is a not-for-profit financial institution and the largest credit union in Montana with nearly 60,000 members and $2 billion in assets. As a member-centric financial cooperative founded in 1934, Whitefish Credit Union has been a trusted financial partner to its consumer and commercial customers for generations. The credit union offers a comprehensive suite of financial products and services including online checking and savings accounts, home equity and mortgage-lending services, business, and equipment loans, auto and vehicle financing, and a low fixed-rate credit card. With an unwavering community focus, Whitefish Credit Union supports countless organizations throughout Northwest Montana every year. Credit union membership is open to residents in Northwest Montana. For more information about Whitefish Credit Union, visit


Josh Wilson
Vice President of Marketing
Whitefish Credit Union
(406) 758-0437

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Tiffany Smith
PR/Content Manager
The Summit Group
D: 801-990-1187
M: 406-491-1251

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