Putting your best foot forward: Optimizing email in 2023

Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an average ROI of $38 for every $1 spent.

But in order to be successful, you need to keep up with the latest trends.

One of the biggest trends is personalization. Members are increasingly expecting personalized experiences from their credit union, and email is no exception. Credit unions can use personalization to tailor their emails to each individual recipient, which can lead to higher open rates, click-through rates, and conversions.

For example, a credit union could personalize their emails by using the recipient’s name, or by including information about their account history. They could also use segmentation to target their emails to different groups of customers, such as new customers, existing customers, or customers who have shown an interest in certain products or services.


continue reading »