This is one metric you should know

How many times per month do your members use mobile banking?

Did you know that, when it comes to mobile app usage, banking apps are in the top 3? Only social media and weather apps are used more.

Last month, Citi released the results of its 2018 Mobile Banking Study, which also revealed that 46 percent of consumers surveyed, including 62 percent of Millennials, have increased their mobile banking usage in the last year. One major reason is convenience: study respondents estimate they save 9 hours per year with mobile banking.

 

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