Time to make strides in using rich member data

When it comes to leveraging member data, 2020 needs to be the year credit unions do things they’ve never done before, says Tom Davis, making clear those efforts are not limited to just large CUs.

The president and CEO of Trellance spoke with CUToday.info about the challenges credit unions face in making use of the rich member data they possess, including gaining the partnerships and expertise to effectively analyze their data to make the right decisions in the face of growing competition.

And while credit unions are not currently lagging behind Community banks when it comes to using data, they soon may be if they don’t make strides this year, according to Davis.


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