Worldwide Foundation for Credit Unions (WFCU) traveled with staff members from Ukrainian Persha Vseukrayinska Kredytna Spilka (PVKS Credit Union) on a four-day Global Bridges engagement to Ireland this week..
Representatives of PVKS Credit Union, headquartered in Kyiv, Ukraine, and WFCU discussed the specifics of their front office work and communications with members, and compared the effectiveness of different marketing and sales strategies. They also discussed a credit union digital journey, where Dundalk Credit Union presented the approaches and timelines of various digital tools implementation. Women staff members of PVKS also attended a separate session on women’s leadership conducted by their female colleagues from Dundalk.
The visit comes less than a year after Dundalk donated six electric generators to PVKS to help them get through the first winter since Russia launched its full-scale invasion of Ukraine.
This concludes the third Global Bridges engagement for Dundalk Credit Union, whose representatives visited credit unions in Indiana and Wisconsin over the last two years.
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