What can you learn from Purell?

How a hand sanitizer shortage can impact your credit union.

In news that probably comes as no surprise to anyone, there appears to be a national shortage of Purell®.

The Philadelphia Inquirer recently reported that the popular hand sanitizer has been flying off the shelves at stores and pharmacies across the country. To date, the product’s parent company, GOJO Industries, Inc., hasn’t provided a timeline for when the Purell supply might return to normal. But Samantha Williams, GOJO’s corporate communications senior director, told the Inquirer, “We have a surge preparedness team that runs in the background all the time, who have been fully activated and are coordinating our response to the increase in demand.”

While it’s currently due to increased concerns about the coronavirus, Purell’s high demand actually stems from unconventional business strategies implemented in the brand’s early days. Sure, Purell is a household name now, but when GOJO launched the sanitizer back in 1988, the public response was far less enthusiastic. The fact that Purell is still around—let alone in historically high demand—speaks volumes about the hard work and dedication of those who believed in its potential.

Whether you’re the CEO of a credit union, the manager of a branch, or a leader in any capacity, Purell’s story demonstrates three key traits that you can apply to your leadership:

 

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