Help a community credit union transform a prime downtown location in to a hub for business services and a center for employee excellence
Downtown Tuscaloosa, Alabama was rapidly changing. With new prosperity, this university town enjoyed an expansion of its cultural and business community. RiverFall Credit Union, a longtime resident of downtown, was also growing. They needed more space to connect with members, and a building that helped convey their reputation for high value financial products and expertise.
The RiverFall Credit Union team partnered with Momentum to deliver the retail branch and workplace facility components of a complete transformation that also included a name change, re-energized brand, and revamped web and mobile delivery channels. These buildings had to help RiverFall connect both with their Tuscaloosa membership as a familiar financial partner and with the community at large, as a credit union now open for community membership through welcoming, inviting, and hospitable banking experiences.
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