Your marketing team needs new skills to succeed today. Here’s how to implement them
New technologies are forcing marketing practices to evolve. The importance of incorporating skills including working with Gen AI, data sourcing and analysis are now vital areas of expertise for connecting banks with potential customers. Here's why bank marketers should focus on implementing these skills within their teams — and why conventional hiring practices may not fit the bill.
It’s no surprise that new technology is pushing marketing practices to evolve. And with rapid innovation comes a need for bank marketing teams to implement key skills among their staff.
With the emergence of generative artificial intelligence and harnessing data to personalize the customer experience, banks may need to hire new talent to meet this transformative moment. Marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Gen AI and data analysis: The future of marketing?
Gen AI is no doubt the hot topic across the marketing world. One could argue that banks have historically been slow to adapt with some previous technologies. “I know a lot of bank presidents who can’t use AI or ChatGPT,” says Neal Reynolds, president of BankMarketingCenter.com in Atlanta. “Those are the same people who said four years ago that they’d never be on social media.”
The tool is crucial when it comes to generating ideas and making marketing practices more efficient. “AI will change everything about marketing,” Reynolds says. Think how it might streamline social media posting, for example: “Let’s say AI gives you ten ideas. Five of them are great, and you ask it to write a Facebook post on one of those ideas. It will write the post and even give you the hashtags.”
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