The latest from Scott Butterfield

Apr 11, 2024 - by Scott Butterfield, Your Credit Union Partner

Looking for revenue? Lean into risk-based lending

The many threats to fees and other income are top of mind for everyone today. And for good reason. Most credit unions wouldn’t have a positive bottom line without ...

Jan 19, 2024 - by Scott Butterfield, Your Credit Union Partner

Embracing the credit union difference: A closer look at where it shines

There has been a lot of conversation lately about the credit union difference, with some arguing that what we as credit unions hang our hat on, doesn’t stand out ...

Oct 4, 2023 - by Scott Butterfield, Your Credit Union Partner

The Credit Union Difference: Good, better and best

I’ve spent my thirty-eight-year credit union career articulating the Credit Union Difference. Whether through marketing communication as a past VP of Marketing or knocking on doors as a VP ...

Jul 12, 2023 - by Scott Butterfield, Your Credit Union Partner

Purposely pivot and prosper

Seeing smaller credit unions merge frustrates me. I believe a majority of mergers could be avoided if credit union leadership had decided to strategically pivot at the right time. Of ...

Mar 24, 2023 - by Scott Butterfield, Your Credit Union Partner

Credit unions watering family trees

Comments from a panelist at the recent CUNA Governmental Affairs Conference provided the inspiration of this article. During the Inclusiv’ Juntos Avanzamos (Together We Advance) Forum I was privileged to ...

Jan 4, 2023 - by Scott Butterfield, Your Credit Union Partner

What does it mean to be part of your team?

I was blessed to facilitate forty strategic planning meetings in 2022, and in those sessions spent more time discussing human resource challenges and opportunities than any other topic. For good ...

Oct 24, 2022 - by Scott Butterfield, Your Credit Union Partner

Global collaboration, inclusion and impact

Cooperation among international credit unions is important to the strength, sustainability and global impact of the credit union movement. A great example of this, and it is only one of ...

Sep 30, 2022 - by Scott Butterfield, Your Credit Union Partner

The housing blues — One Bourbon, One Scotch, and One Beer

I don’t drink, but I’ve enjoyed the classic blues song, “One Bourbon, One Scotch, and One Beer,” for as long as I can remember. In 1977, George Thorogood ...