How Quicken Loans supports realtors and what are credit unions doing about it?

Recently, I’ve been writing about the need to serve the First Time Home Buyer market. It’s a big market and these are the type of future members Credit Unions desire. If you’re doing well with this demographic, you may want to consider attacking another market – Realtors.

By now Credit Unions hopefully know that Realtors are highly influential in a buyer’s choice of lender and that Realtors are loyal to lenders that can get their loans closed on time.

Quicken Mortgage knows this too but I think they’re doing more than most Credit Unions about it. What are they doing? Read on…

If you haven’t seen this, go check it out at https://realestateagent.quickenloans.com

Quicken has devoted a whole web section to Realtors. They promote their products, their top ranking in customer service from JD Powers as well as their ability to pre-approval borrowers. Real estate agents can sign up for their Zing blog or a monthly newsletter for clients and agents to get information.

And they also have this thing called MyQLAgent Insight. It promises unmatched insight into your client’s loans, clear access to Quicken loan agents and MORE. I couldn’t access it since they ask for a bunch of information, but it’s clear they are making a big push into purchase money lending. They know that agents are a key to lender choice and they are working to make themselves the easiest and most helpful place for Realtors to do business with.

continue reading »