14 ways to enhance financial websites so they stand out

Let’s face it… Many financial institutions look and sound alike. They all offer basically the same products and services — from standard checking accounts and home loans to online banking. This presents unique challenges to financial marketers looking to differentiate their brand from others.

Fortunately, there are ways that banks and credit unions can enhance their overall website to deliver a more valuable experience, highlight product benefits, communicate competitive differences, and support business goals.

When planning the next phase for your institution’s website, here are 14 different ideas you can incorporate.

1. Comparison Charts & Product Finders

Most financial institutions offer options for checking accounts, mortgages and more. For website visitors, it can sometimes be difficult to determine which of these options best meets their specific needs. Comparison charts give visitors a form of visual shorthand with at-a-glance formats that highlight important features and notable product differences, making it easier for consumers to make a decision.


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