Anyone who has ever spent a morning at the beach building a sand castle knows it’s a lot easier to destroy than create. The tide comes in (or some jerk walks through it) and it’s gone. Your brand is similar. It can take years to build a brand, but you can destroy it in an instant if you’re not careful. Here are a few easy ways you can kill your brand.
Talk is cheap: Your ads and marketing can make promises, but to keep your members coming back, you’ll need to actually deliver on them. Lots of companies fail to deliver, so don’t be afraid to be different. When you’re consistent and come through, you’re keeping your members’ money out of your competitor’s pockets.
Take your eye off the ball: Treat your members right. This builds loyalty. If you stray from this, you’ll regret it. What might make sense now, might cost you in the long run. If you want members to keep coming back, give them a reason to. They are your most important asset, and should be treated as such. Strive every day to show your members how valuable you can be when it comes to their personal finances.
Disappear: Marketing is everywhere your members look. If you disappear from their radar, they’ll surely see other viable options. Use your social channels to show your members what you stand for and the help you can provide. Your social media presence gives you a chance to spread your message to the masses. Create sharable content that your members can send to their friends and family. Don’t miss the amazing opportunity that social media provides.