As we approach 2022, credit union marketing plans must hone in on information and details of your ideal members’ lives to engage with them most effectively. Marketers need to focus on having the right approach and knowing the current and upcoming trends to reach your ideal members.
This is particularly true when serving the Hispanic community, so here are three must-follow trends based on my research and experience credit union leaders for 2022:
1. Hispanic population growth is one of the top reasons the United States is becoming more diverse.
Hispanics are the fastest-growing segment in the U.S. and have been steadily increasing for the last decade. Hispanic people are projected to be the largest minority group in the U.S. by 2050. Compared with the general population, Latinos are approximately 14-15 years younger in average age, adding to the growth in consumer categories like Fashion, Health & Beauty, and more. Identify how your credit union can use information like this to target this community’s needs and aspirations.
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