3 pillars for successful marketing in 2022

How you frame what you do matters. For credit unions to solve people’s problems and provide real solutions, it helps to know what people are ready to hear and believe. To make an impact, however, it helps to know how to spread an idea.

As we wind down one year and prepare for the next, here are three marketing pillars you should do with passion and conviction. Because let’s face it: Too many brands never truly connect with their audience, and it doesn’t pay to have great products and services if nobody knows.

Video Killed the Radio Star

Video is the closest you can come to talking to someone face-to-face. It’s the perfect platform to transfer value, create urgency and win perception. And video is not just for silly cat videos; it’s for credit unions, too.


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