I just finished reading a recent business article about the “perils” of hiring a branding agency.
Let’s just say this “big” exec considers all branding and ad agencies “asses.” If you’ve ever read his writings, he’s a no-nonsense kind of guy. He’s quite candid and curt.
And he’s not entirely wrong.
There are a lot of branding agencies that do what he says they do. These are branding agencies that upsell, that are combative with the companies they serve, and they simply don’t listen. And one key clarifier that can easily be missed in his article is that he is talking about “young firms” that hire a branding agency. I agree that startups shouldn’t dive into branding when they are still trying to figure out the business.
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