The speed at which the marketing discipline continues to evolve, which was escalated during an international pandemic shutdown, is astounding. As budgeting season approaches it’s imperative that your credit union or community bank’s approach to budgeting for marketing initiatives evolves too. It’s more important than ever that marketers recognize their efforts are far more than “just expenses” and are able to appropriately communicate that within their institutions.
Here are 3 things every credit union or community bank marketer should know about budgeting:
Know Your Assets From Your Liabilities
This is one of the areas most credit union and community bank marketers struggle with. Typically labeled as an “expense department,” many marketers view budgeting season as a time to prepare for battle as they fight for the expenses they’ll be “costing” the organization to do their jobs.
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