3 things credit unions must know about social media

What would you do if Facebook disappeared tomorrow?

It’s a question I posed to my social media team last year and a question that is more relevant today than ever.

As the founder and leader of a credit union marketing firm closing in on 15 years of success, I’m constantly aware of the need to be looking ahead. What legacy ideas, strategies, and platforms are no longer serving us well? What relevant ideas, strategies, and platforms do we need to be moving our credit union marketing clients toward without chasing shiny new toys?

I urge credit union leaders to do the same but ask a lot of questions to ensure you are allocating resources strategically. For example, we recently had a client urgently contact us and ask to have a TikTok account created “pronto.”

 

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