You’ve heard of Snapchat, you understand how it works (for the most part), but you’re not using it because you’re not a 13 year old girl. Well, I’m here to tell you why you should be using this platform and how. I’ve broke it down into my top four ways businesses should be utilizing snapchat.
- Snapchat is an interactive platform that allows your brand to show off its fun, creative side. Dedicate a day at work to display the most entertaining parts. For instance, NFL season just kicked off, snap a friendly rivalry between two co-workers on game day! You can also create custom Geo-Filters to cultivate interaction. Geo-Filters are available in a specific location, that you determine, for a specified amount of time. These options show your audience your voice as a brand and that you are relatable.
- Broadcast live events. Say you’re at a conference and the keynote speaker is talking about customer service. Snap parts of the conference that gives the audience on authentic view of what’s going on. This results in them feeling like they are present at the conference with you.
- Give your audience behind-the-scenes opportunities, make them feel like they are a part of a special community. Let’s say you are getting ready for an event and you ordered new pizza cutters, snap a picture of the cool new promo items and let your audience know where they can pick one up at!
- Have a local celebrity in town? Let them take over your Snapchat for a day. Social media influencers can help spread your brand awareness and reach. Not only are they reaching your audience, they are also bringing theirs to merge with yours and that’s pretty cool.
Keep in mind that you want to be where your ideal audience is. If that’s Snapchat- then give it a try. Most importantly, have fun with any platform you are on. The point of social media is to be social, so be interactive and provide engaging content to your specific audience.