4 key changes happening in bank marketing in 2022

2022 is a year of shakeups in marketing. Community banks and credit unions are feeling these changes more acutely than large banks. But no financial institution can avoid the consequences entirely. Changes in use of cookies, social media, video and 1:1 marketing present opportunities as well as challenges.

Achieving success in marketing has always required agility and a willingness to try new things. 2022 won’t be any different: Banks and credit unions should expect the unexpected, and plan for what they can.

There are at least four big shifts happening in the marketing world that are making 2022 a year for strategic adaptation. Smaller financial institutions are being impacted by these changes more than the big banks, but even the largest are feeling the effects.

1. Say Goodbye To Third-Party Cookie Tracking

Odds are that unless you were deeply involved in the world of marketing technology, programmatic media buying or consumer data aggregation, this statement may not seem to carry a lot of weight. But it’s crucial. Here’s why.


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