4 marketing strategies to lead your credit union to success in 2021

Blending data, digital strategies, customer journey, and employee engagement to keep your brand top-of-mind and gain success in 2021.

2021 is almost here, and like many of us, most credit unions are eager to put this year behind them. Unfortunately, you can’t take COVID-19 out of the picture as you plan your marketing strategies for next year. The pandemic has permanently changed the way your members shop, absorb content and identify with a brand. Marketers will continue to have the challenge of remaining on top of constantly changing trends in marketing technology, data regulations, channel use and consumer behavior. So how do you tackle 2021?

Here are four strategies you should consider before finalizing your marketing plans for the new year.

1. Understand the Customer Journey and Member Experience

It’s time to stop thinking about the digital vs. physical experience and instead focus on what truly brings in a new member – and what drives them to stay. Gina Bhawalkar, Principal Analyst at Forrester, says, “The industry needs to stop thinking about different ‘channels’ and instead think about banking the way consumers do. Members expect data and balances to always be up-to-date, as well as the same functionality no matter what door they walk through.”


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