4 steps to measure and prove credit union digital marketing value

by. James Robert Lay

CMOs vs. CFOs vs. CEOs.

It’s a battle that goes back many, many moons. But this is not a battle about good and evil.

If CMOs, CFOs and CEOs, all whom are part of the executive team, are all playing on the same team, then this battle has been fought because of confusion. Perhaps it has even been caused from lack of resources and understanding on all sides.

This is especially true from a marketing standpoint.

And I write this today as a marketer.

Up until now, there has been a lot of confusion as to how to quantify marketing success. For example, how many leads did that TV spot generate?

There has to be a better way for executive teams to get together on the same page. It is imperative for bank and credit union executive teams to unite in a humanized digital economy because a house divided will not stand.

Neither will a business model built on branches and broadcast.

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