4 successful social media contests for financial institutions
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With clients we always recommend they consider running some social media contests on their various platforms, just to get the proverbial ‘ball rolling’. These contests have ranged from the old-school ‘Page-Like’ contest, which are now against Facebook promotion guidelines, to ‘selfie’ contests and perhaps even a larger incentive prizes like a paid mortgage for a year!!
Here are FOUR specific examples of social media contests for financial institutions you can implement today!:
1. MEMBER/CUSTOMER TESTIMONIAL CONTESTS
Once your online audience has been established and you are interacting with members online a bit more consider a member testimonial contest. We typically run these for 3 weeks and promote them via emails, social media and social media ads targeted to members or social media users who have recently visited the Credit Union website.
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