4 ways to create loyal members

It used to be said that there’s no business like show business. Quite honestly, I think there’s no business like repeat business. If you want your credit union to grow, you need to make members happy and keep them coming back. Here are four ways you can create loyalty from your members…

Make yourself available: There’s no doubt that members (especially newer ones) will have questions they need answered from time to time. Being available will help you build trust when these questions arise. They’ll know you’re there for them, and you’ll start to develop a relationship that will lead to loyalty.

Be involved: If you want to really give your members the products and services they need, you need to find out exactly what those products and services are. Don’t just send out a survey and forget it about. Use that information to make the products your members need available when they need them most.

Show gratitude: You wouldn’t have a job without your members, so make sure they know it. Come up with rewards or prizes that will help them know just how much their business means to you. If you want continued loyalty, show them how much they’re appreciated right now.

Treat ’em like family: If you want your members to like and trust you, you need to engage them on a personal level. By asking personal questions and opening up about yourself, you can show your members that they are more than just numbers to you.

 

John Pettit

John Pettit

John Pettit is the Managing Editor for CUInsight.com. John manages the content on the site, including current news, editorial, press releases, jobs and events. He keeps the credit union ... Web: www.cuinsight.com Details

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