4 ways to keep members around

Show your value

Members have needs. Get to know their current lifestyle and the changes they foresee in the future. Use this information to show how you can help them down the path to the life they’ve always wanted.

Get to know them better

You may learn a little bit about a member through the process of showing your value, but getting to know them well can have a huge impact. People tend to be more open and trusting of businesses who really know them, and that trust will lead to loyalty, which will lead to sales.

Solve their problems

If the member comes to you with an issue you can resolve, take care of it. Do your best to never let them down. Having a track record of being there for them when you’re most needed will be something they’ll always remember.

Thank them for their business

Members often have loyalty rewards they know about it, but try to give a surprise reward every now and then. A small gesture can have a great value when it’s unexpected. Always try to make your customers feel special.

John Pettit

John Pettit

John Pettit is the Managing Editor for CUInsight.com. Through news, community, press, jobs and events, he keeps credit unions digitally informed throughout the day. Web: www.cuinsight.com Details