Lead AND get out of the way
A lot of times, founders adopt a mindsight of "my way or the highway". But one of the best things they can do is get out of the way. Randy Smith, the co-founder of CUInsight.[...]
The latest from Your Marketing Co
Boost your leadership skills this fall: 5 strategies for success
In Autumn’s cloak of colors, like a pirate in disguise, It sneaks upon us, robbing focus from our eyes. We chart our course for New Year’s goals, so clear, But fall’s distractions [...]
The magic formula to credit union marketing
I love interacting with people who make me think. Recently, a fellow credit union marketing person, who remembered my background as a radio broadcaster, and I were conversing, and he said something like this to [...]
Overcoming perfectionism as a leader
"You're not a perfectionist. You're insecure about how your best effort will be received." After a summer break, Bo is running solo to share one of his recent leadership struggles as an accidental leader. These [...]
Why great things aren’t happening at your credit union
Try, try, try again. You’re working your credit union’s strategic plan; you’re spending money marketing, but nothing seems to generate the growth you’re looking for at your credit union. Why? Things [...]
Growing but barely? Here are 3 things you need to do to take your credit union to the next level
I see it so often with credit unions. Growth is there, but it’s just not enough. It’s barely above peer average at the very best, and frustration sets in among the board and [...]
Relationships
Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it [...]
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Latest Press from Your Marketing Co
$30M HopeSouth Credit Union makes its first mortgage loan
HopeSouth Credit Union CEO Faye Crocker points out that her credit union’s service area in Abbeville County, SC, has some relatively inexpensive homes for sale. The problem often is the residents still need help [...]
Your Marketing Co. Team grows in number and in their roles
Your Marketing Co. couldn’t be more excited to announced that the team is growing with two additions and two shifts within its team to keep the company rooted in the now with its eyes [...]
“We don’t believe in CDs” – Horizon FCU’s journey to deposit growth
Horizon Federal Credit Union is on a mission to eradicate all but its 12-month CDs by September, and even eliminate those in 2024. CEO Justin Howard explains that the credit union is more interested in [...]
$146M Coastline FCU doubles monthly lending in one quarter
Coastline Federal Credit Union never had a single person focused on marketing; the responsibility was spread among several people with no one truly owning it – nor the results. Adding Your Marketing Co. into the mix [...]
Your Marketing Co. presents “Branding Your Credit Union to Stand Out”
When Horizon Federal Credit Union CEO Justin Howard got fed up with sending his team to conferences only to return without having learned what they actually needed, the credit union took matters into its own [...]
Your Marketing Co. says cheers to 15 years of serving credit unions!
Your Marketing Co. turns 15 in March, and to celebrate, the leading strategic planning, branding and marketing firm for credit unions that seek innovation, relevancy and growth, sipped and shipped champagne to all of its [...]
Zia Credit Union turns members’ heads to grow loans
The $204.8 million Zia Credit Union has been approached about merging into other credit unions. The answer is always a resounding, ‘No, we don’t need to.’ With an ROA of 1.1%, loan [...]
