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- by Bo McDonald, The Accidental Leader Podcast

Lead AND get out of the way

A lot of times, founders adopt a mindsight of "my way or the highway". But one of the best things they can do is get out of the way. Randy Smith, the co-founder of CUInsight.[...]

- by Bo McDonald, Your Marketing Co.

The magic formula to credit union marketing

I love interacting with people who make me think. Recently, a fellow credit union marketing person, who remembered my background as a radio broadcaster, and I were conversing, and he said something like this to [...]

- by The Accidental Leader Podcast

Overcoming perfectionism as a leader

"You're not a perfectionist. You're insecure about how your best effort will be received." After a summer break, Bo is running solo to share one of his recent leadership struggles as an accidental leader. These [...]

- by Adam Tate, Your Marketing Co.


Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it [...]

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