Throat punch! What’s yours?
“What is the throat punch?” That is the first question I always ask my team as we’re working on a creative brief for a client. First, you’re likely wondering, “What in the world [...]
“What is the throat punch?” That is the first question I always ask my team as we’re working on a creative brief for a client. First, you’re likely wondering, “What in the world [...]
If the internet quote is true, Confucius once said, “The man who chases two rabbits, catches neither.” The same is true for the credit union that chases too many ideal members. You will catch none [...]
Often, when the waters are still and things seem to be going well, I like to stir the pot of the credit union boards we work with to avoid getting into a sense of false [...]
I have really been looking forward to today’s conversation for a while! I am so excited to have former “retired” CEO Nick Wodogaza on the show this week to talk all about the awesome [...]
Let’s get real: You’ve hired people at your credit union that didn’t work out. Some were never the right fit, while others lost something over time. I’m reminded of when one [...]
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more [...]
Loan demand was strong last year. Deposits were elusive. But that’s not news to you. That was the overall story for most credit unions in 2023. For more than 10 years, we have collected [...]
Never an agency to rest on its laurels, Your Marketing Co. is announcing the launch of a new offering tailored to unlock potential, inspire innovation and ignite positive change. Vice President of Brand Experience Frank [...]
HopeSouth Credit Union CEO Faye Crocker points out that her credit union’s service area in Abbeville County, SC, has some relatively inexpensive homes for sale. The problem often is the residents still need help [...]
Your Marketing Co. couldn’t be more excited to announced that the team is growing with two additions and two shifts within its team to keep the company rooted in the now with its eyes [...]
Horizon Federal Credit Union is on a mission to eradicate all but its 12-month CDs by September, and even eliminate those in 2024. CEO Justin Howard explains that the credit union is more interested in [...]
Coastline Federal Credit Union never had a single person focused on marketing; the responsibility was spread among several people with no one truly owning it – nor the results. Adding Your Marketing Co. into the mix [...]
When Horizon Federal Credit Union CEO Justin Howard got fed up with sending his team to conferences only to return without having learned what they actually needed, the credit union took matters into its own [...]
Your Marketing Co. turns 15 in March, and to celebrate, the leading strategic planning, branding and marketing firm for credit unions that seek innovation, relevancy and growth, sipped and shipped champagne to all of its [...]