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- by Bo McDonald, Your Marketing Co.

Credit union charters – are they recyclable?

My tank is full. I am inspired. I’m ready to get to work on credit union strategic planning, not just for my clients – I mean a collective strategic plan. All thanks to the many [...]

- by Bo McDonald, Your Marketing Co.

Which credit union will fold my underwear?

Boxers or briefs? Doesn’t matter; it’s not exactly on the strategic plan for credit unions. What does matter is that during a recent stay at the Hay-Adams for my annual pilgrimage to GAC [...]

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Latest Press from Your Marketing Co

Express Credit Union finds its calling with ITIN loans

The Hispanic community is one of the largest minority groups in the U.S., and the fastest growing. Express Credit Union CEO Paul Baudin saw the growth happening around his $16 million, Seattle-based credit union. [...]

$113M Caro Federal Credit Union takes on Wells Fargo

Wells Fargo personal line of credit borrowers are ticked; the mega bank announced earlier this month that it was shutting down all personal lines of credit. Caro Federal Credit Union is capitalizing on Wells Fargo’[...]

Credit union welcomes more loans with YMC engagement

Welcome Federal Credit Union had been engaged with Your Marketing Co. since 2017 when CEO Stacey Mills visited YMC’s headquarters in Greenville, S.C. in 2019. While there, he noticed YMC’s Wall of [...]