Credit unions are stepping up their game in the ever-changing financial world. With 2024 in full swing, three major trends are making waves in credit union marketing: digital transformation, personalized member experiences, and community-centric branding. [...]
It’s time to tell the Cookie Monster to take a seat. In today’s digital marketing world, the importance of first-party data has come into sharp focus, especially as third-party cookies and pixels are [...]
In this very competitive financial landscape, credit unions have no choice but to differentiate themselves to attract and retain members. A well-crafted, strategic marketing plan is essential to making this happen. It’s not all [...]
Picture this: It’s the 1980s and you are craving seafood. The obvious choice in this decade was Red Lobster. It was the place to celebrate with loved ones, go on a first date, or [...]
I had the immense pleasure of sitting down with Bill Partin for this episode. Although briefly retired, Bill is the CEO of Sharonview Federal Credit Union, and his journey from a brief retirement back into [...]
If we’re going to define great credit union marketing, we must also define bad credit union marketing. So, what is “bad” credit union marketing? “Bad marketing is about you, your company, your product, your [...]
You’ve heard the Peter Drucker quote, “Culture eats strategy for breakfast.” It’s a simple way to say the overall vibe and values within a credit union have a stronger impact on success than [...]
In today’s competitive financial landscape, credit unions face the dual challenge of attracting new members while retaining their existing ones. Effective marketing is essential to achieving these goals, yet many credit unions struggle with [...]
A social media pessimist says, “No one uses Facebook anymore.” A Swiftie says, “Who doesn’t love Taylor Swift?” In the credit union movement, we ask, “Why would ANYONE do business with Wells Fargo?” In [...]
In the digital age, a well-designed website is crucial for any business, and credit unions are no exception. One key element that can significantly impact the effectiveness of a credit union’s website are compelling [...]
One thing I am always open to is admitting when I am wrong. As I’ve gotten older and matured as a leader, I’ve had to look back at things I’ve said and [...]
Have you ever heard that authenticity is everything? As credit union leaders, we are called to be principled, transparent, and tackle issues head-on with high levels of integrity. Yet there are societal expectations, personal barriers, [...]
Thank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the [...]
I recently attended Jazzfest in New Orleans where I got to see The Rolling Stones, one of my favorite bands, and I wanted to spend some time on the podcast to talk about my experience [...]
FEAR! Wait, I know if you’ve read my articles before, you’re likely thinking, “NOT AGAIN!” Stick with me. I want to take a deeper dive into this thing called “fear” and provide some [...]
