3 ways to avoid the credit union strategic planning slump
A few federal holidays here and there. Team member vacations need to be covered in the branch. Your own vacation if you’re lucky. Not to mention you’re stuck in that weird limbo between [...]
Your Marketing Co News Archives
The CUInsight Network podcast: Niche opportunities – Your Marketing Co. (#38)
Thank you for tuning in to episode 38 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought [...]
3 things killing credit unions en masse right now
When a company or organization dies, one commonality among the majority is comfort. As I type this, I’m mighty comfy sitting in my plant room in my vintage Woodard rocking chair overlooking my garden. [...]
The single most important piece of advertising advice is…
The conference room smelled of strong coffee and jelly donuts. Eyes rolled when the suited fella walked into the room for his day-long tantrum. It was the first sales training event I had ever been [...]
Has the credit union mantra become merely credit union marketing?
People helping people. Those are big words, meaningful words. They carry weight. Do your credit union’s brand actions align with that mantra? Do they align with whatever other promises your make in your mission, [...]
Calling out cowards in credit union land
You’re a coward! Yes, you! “It takes one to know one.” Indeed, it does, which is why I feel confident in calling you out. Because much like you, I hate tough conversations and big [...]
The secret to credit union strategic planning
There’s one rule I ask each of my clients to abide by, with no exceptions, whether it’s credit union strategic planning or strategic marketing for our clients. That rule is: Ask a freaking [...]
How to fill empty positions at your credit union
There are a record number of credit union job openings, and yet, nobody is getting hired. Just reading this opening sentence has some of you thinking about the minimum wage movement for $15 an hour, [...]
3 (not so easy) steps to decide to act on your credit union strategic plan for growth
What do my best practice credit union clients all have in common? By best practice, I mean my clients who are consistently hitting their growth goals and have exceptional cultures where people WANT to work, [...]
One growth strategy your credit union marketing is missing
During an onboarding meeting with a new credit union marketing client, I was asked point blank: Why aren’t we growing loans when so many other credit unions are? She went on to explain the [...]
3 things credit unions must know about social media
What would you do if Facebook disappeared tomorrow? It’s a question I posed to my social media team last year and a question that is more relevant today than ever. As the founder and [...]
Merge or die: The only options for small credit unions?
“Merge or die” was the clickbait headline of a recent trade journal article, and it did its job. It got my dander up enough to pen a response, which garnered positive feedback from other raging-mad [...]
By the numbers: A credit union marketing agency helps you grow efficiently
Most credit unions consider outsourcing marketing simply as a cost savings on FTEs, but that’s just one piece of the advantage. True, the average salary of a credit union marketing specialist for a boutique [...]
4 credit unions share a common thread to get unstuck
As Q1 Call Reports start rolling out, we will be compiling the vast fields of data on our credit union clients once again. We’ll begin to fill in the spots on our “YMC Hall [...]
Credit union charters – are they recyclable?
My tank is full. I am inspired. I’m ready to get to work on credit union strategic planning, not just for my clients – I mean a collective strategic plan. All thanks to the many [...]