Your Marketing Co News Archives

3 things killing credit unions en masse right now

3 things killing credit unions en masse right now

When a company or organization dies, one commonality among the majority is comfort. As I type this, I’m mighty comfy sitting in my plant room in my vintage Woodard rocking chair overlooking my garden. [...]

Calling out cowards in credit union land

Calling out cowards in credit union land

You’re a coward! Yes, you! “It takes one to know one.” Indeed, it does, which is why I feel confident in calling you out. Because much like you, I hate tough conversations and big [...]

The secret to credit union strategic planning

The secret to credit union strategic planning

There’s one rule I ask each of my clients to abide by, with no exceptions, whether it’s credit union strategic planning or strategic marketing for our clients. That rule is: Ask a freaking [...]

How to fill empty positions at your credit union

How to fill empty positions at your credit union

There are a record number of credit union job openings, and yet, nobody is getting hired. Just reading this opening sentence has some of you thinking about the minimum wage movement for $15 an hour, [...]

Credit union charters – are they recyclable?

Credit union charters – are they recyclable?

My tank is full. I am inspired. I’m ready to get to work on credit union strategic planning, not just for my clients – I mean a collective strategic plan. All thanks to the many [...]