The CUInsight Network podcast: Strategy & marketing – Your Marketing Co.

Thank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Bo McDonald, President and CEO at Your Marketing Co. The team at Your Marketing Co. seeks to empower credit union teams through strategic marketing, planning, and branding. Bo emphasizes the team’s mission to help credit unions avoid unnecessary mergers and thrive by engaging, educating, and retaining the next generation of members.

During our conversation, Bo discusses how credit unions can be curious about risks to tackle the fear of change. He talks about evaluating data and developing an appetite for risk as an organization to stay on top of trends and technology. Your Marketing Co. works with credit unions large and small to make a unique difference. Listen as Bo talks about approaches to remain relevant, and attract and retain members now and in the future.

As we wrap up the episode, Bo talks about wanting to be a better pasta maker, giving a shout-out to risk-healthy credit unions, and sharing his latest book recommendation. Enjoy my conversation with Bo McDonald!

Connect with Bo:
Bo McDonald, Founder, President, and CEO at Your Marketing Co.
bo@yourmarketingco.com
yourmarketing.co
Bo: LinkedIn | X
Your Marketing Co.: LinkedIn | Instagram | Facebook | X
Podcast: Accidental Leadership

Show notes from this episode:
What an amazing interview with Bo! Check out all the exceptional work their team is doing over at Your Marketing Co. here.
Want to hear more from Bo? Click here.
Shout-out: Governmental Affairs Conference (GAC)
Shout-out: Juan Fernandez Ceballos
Shout-out: Lois Kitsch
Shout-out: Baby Boomers
Article mentioned: 3 ways your credit union can attract younger members
Shout-out: Maple Federal Credit Union
Shout-out: Great Meadow Federal Credit Union
Shout-out: Columbine Federal Credit Union
Book mentioned: Greenlights by Matthew McConaughey
Podcast mentioned: Accidental Leadership
Previous guest mentioned: Bo McDonald (63, 38)
The CUInsight Experience podcast: Bo McDonald (149, 69)

In this episode:
[00:42] – Bo McDonald talks about celebrating 15 years with Your Marketing Co.!
[02:24] – Making sure “no credit union is left behind” through actions.
[05:11] – Bo gets honest about reflecting on changes and “fear” within the evolving industry. PART 1
[07:56] – Bo gets honest about reflecting on changes and “fear” within the evolving industry. PART 2
[10:40] – What’s in it for your members?
[12:31] – What’s next for Bo?
[14:48] – Bo talks about his dream of being a better pasta dish maker 
[16:50] – “Don’t be so short-sighted.”
[18:26] – Thank you Bo, and thank you for listening!