The CUInsight Network podcast: Web development – uncommn (#63)

Featuring Bo McDonald, President and CEO at uncommn

Thank you for tuning in to episode 63 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Bo McDonald, President and CEO at Your Marketing Co and uncommn. In this episode, we dive into all things uncommon, the preferred web development company for credit unions looking to control their online presence. Bo values service that is flexible to the changing needs of the credit union industry and is focused on providing that.

During our conversation, Bo and I chat about treating a website like a digital branch for members. Bo shares that security, load time, and quality of content are the top three areas where credit unions must make a strong first impression on their website. He explains the importance of credit unions doing their due diligence and communicating with members throughout the web design process. Your website is ultimately one of your branches, listen as Bo explores ideas to better represent your brand and interact with members seamlessly.

As we wrap up the episode, Bo talks about the two Johns that deeply influenced his leadership, the states he loves to visit, and the two things he doesn’t mind splurging on for a good time. Enjoy my conversation with Bo McDonald!

Connect with Bo:
Bo McDonald, President and CEO at Your Marketing Co and uncommn
Bo: LinkedIn | Twitter
uncommn: LinkedIn | Facebook | Instagram | Twitter

Show notes from this episode:
What an amazing interview with Bo! Check out all the exceptional work his team is doing over at uncommn here.
Want to hear more from Bo? Click here.
Shout-out: Your Marketing Co
Shout-out: Squarespace
Podcast mentioned: Accidental Leader
Place mentioned: South Carolina
Shout-out: WordPress
Shout-out: Cornerstone Advisors
Shout-out: John Dearing
Podcast episodes mentioned: The Tale of Two Johns (1, 2)
Shout-out: John Davison
Place mentioned: Wyoming
Place mentioned: New Mexico
Previous guest mentioned: Bo McDonald
CuInsight Experience podcast appearances: 69, 149

In this episode:
[00:40] – Bo McDonald explains why he started Uncommon and why it empowers credit unions to control their online presence.
[03:07] – Technology partners that don’t fit credit union needs vs. Technology partners made for credit union needs.
[05:20] – Bo explains why a website counts as another branch in a credit union’s operations.
[08:18] – What elements help credit unions set a strong impression for their digital presence? PART 1
[11:07] – What elements help credit unions set a strong impression for their digital presence? PART 2
[12:50] – Bo talks about due diligence when finding partners for credit union websites.
[14:44] – What’s it like to work with Uncommon?
[17:07] – Make your website more than an online brochure.
[19:15] – Who are the two Johns who impacted Bo’s life?
[21:15] – Bo enjoys food and live music, and he’s fine with splurging to have the best experience.
[23:08] – Bo talks about boundaries and perspective.

Lauren Culp

Lauren Culp

Lauren Culp is the President & CEO at She leads the growing team at CUInsight, works with organizations serving credit unions to maximize their brand and exposure, connects with ... Web: Details