Don’t put your credit union member experience on autopilot

Tesla recently reached a settlement over the 2018 crash that killed a driver while he was operating his car on autopilot. Tesla’s position is that it’s the driver, not the automaker, that’s responsible for crashes while in autopilot mode. The term “autopilot” is misleading because the driver still must be alert with hands on the wheel.

The same can be said of your credit union member experience…you must stay vigilant and keep your hands firmly on the wheel to avoid a crash.

Members walk into your branch, call your call center or log into your digital banking. How are they greeted? Is it easy for them to get the solutions they need? Do they have a consistent experience with your brand across all branches and channels?

You might not know!


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