Your Marketing Co Press Archives

New credit union advocates, accelerates its hometown

EATONVILLE, FL (March 27, 2024) — It would come as no surprise if you’ve never heard of Eatonville, a small town 10 minutes north of Orlando, Fla. But that doesn’t mean that you shouldn’t come to know the town that “freedom built.” ...

Your Marketing Co. introduces training for immersive member experiences

GREENVILLE, SC (January 30, 2024) — Never an agency to rest on its laurels, Your Marketing Co. is announcing the launch of a new offering tailored to unlock potential, inspire innovation and ignite positive change. Vice President of Brand Experience Frank Allgood will provide customized, ...

$30M HopeSouth Credit Union makes its first mortgage loan

GREENVILLE, SC (August 24, 2023) — HopeSouth Credit Union CEO Faye Crocker points out that her credit union’s service area in Abbeville County, SC, has some relatively inexpensive homes for sale. The problem often is the residents still need help to be able to ...

Your Marketing Co. Team grows in number and in their roles

GREENVILLE, SC (June 21, 2023) — Your Marketing Co. couldn’t be more excited to announced that the team is growing with two additions and two shifts within its team to keep the company rooted in the now with its eyes on the future. Your ...

$146M Coastline FCU doubles monthly lending in one quarter

GREENVILLE, SC (May 9, 2023) — Coastline Federal Credit Union never had a single person focused on marketing; the responsibility was spread among several people with no one truly owning it – nor the results. Adding Your Marketing Co. into the mix has created that focus, ...

Your Marketing Co. says cheers to 15 years of serving credit unions!

GREENVILLE, SC (March 13, 2023) — Your Marketing Co. turns 15 in March, and to celebrate, the leading strategic planning, branding and marketing firm for credit unions that seek innovation, relevancy and growth, sipped and shipped champagne to all of its clients! “Your Marketing Co. ...

Zia Credit Union turns members’ heads to grow loans

GREENVILLE, SC (February 21, 2023) — The $204.8 million Zia Credit Union has been approached about merging into other credit unions. The answer is always a resounding, ‘No, we don’t need to.’ With an ROA of 1.1%, loan growth in 2022 of ...

McDonald launches podcast for all the Accidental Leaders

GREENVILLE, SC (December 13, 2022) — Many of us fall into leadership without any idea of what we’re doing, so Your Marketing Co. CEO Bo McDonald decided to launch The Accidental Leader podcast to help other accidental leaders learn from his and his guests’ ...

$48M HealthShare FCU finds member and loan growth

GREENVILLE, SC (October 4, 2022) — COVID hit HealthShare Federal Credit Union and its members particularly hard, because its healthcare-based members were too busy to stop into a branch and, because the credit union’s branches are located in healthcare facilities, others couldn’t get ...

Your Marketing Co. adds Helixa for improved marketing messaging

GREENVILLE, SC (September 12, 2022) — Understanding your audience is critical to story sharing. To serve its strategic marketing clients even better in this area, Your Marketing Co. has invested to offer Helixa, a powerful artificial intelligence engine that helps brands connect in a more ...

Upward, UCCU illustrate the power of succession planning

GREENVILLE, SC (August 2, 2022) — As the NCUA is on the verge of issuing a final rule on succession planning, some credit unions have been ahead of the game by working strategically to develop succession plans for top executives as well as volunteers. The $...

Columbine seeks to inspire with new mission and vision statements

GREENVILLE, SC (July 12, 2022) — “We listen to your personal story and provide the tools and education you need to reach your dreams and succeed. When others don’t, we give a damn.” That’s the mission statement for Columbine Federal Credit Union, and ...