Your Marketing Co Press Archives

Upward, UCCU illustrate the power of succession planning

GREENVILLE, SC (August 2, 2022) — As the NCUA is on the verge of issuing a final rule on succession planning, some credit unions have been ahead of the game by working strategically to develop succession plans for top executives as well as volunteers. The $...

Columbine seeks to inspire with new mission and vision statements

GREENVILLE, SC (July 12, 2022) — “We listen to your personal story and provide the tools and education you need to reach your dreams and succeed. When others don’t, we give a damn.” That’s the mission statement for Columbine Federal Credit Union, and ...

Financial coaching helps Your Marketing Co. team members thrive

GREENVILLE, SC (April 7, 2022) — We all know how personal stress can seep into our workdays, and there’s not many things in life more stressful than money. Your Marketing Co. recognized this and decided to do something about it. When the credit union ...

Inspire FCU CEO: Our story shows there is a path for growth

BUCKS COUNTY, PA (February 23, 2022) — When Jim Merrill arrived as CEO of Inspire Federal Credit Union in July 2014, the credit union was $83 million in assets with $50 million in loans outstanding. The board was determining whether it should merge or take ...

NorthPark Community CU goes 100% virtual to better serve members

GREENVILLE, SC (November 19, 2021) — NorthPark Community Credit Union is the first fully virtual credit union in the nation– both employees and members – to better serve its low-income community. NorthPark has retained Your Marketing Co. to ensure regular and appropriate communication with members during ...

Express Credit Union finds its calling with ITIN loans

GREENVILLE, SC (August 31, 2021) — The Hispanic community is one of the largest minority groups in the U.S., and the fastest growing. Express Credit Union CEO Paul Baudin saw the growth happening around his $16 million, Seattle-based credit union. In the late 2000s, ...

$113M Caro Federal Credit Union takes on Wells Fargo

GREENVILLE, SC (July 22, 2021) — Wells Fargo personal line of credit borrowers are ticked; the mega bank announced earlier this month that it was shutting down all personal lines of credit. Caro Federal Credit Union is capitalizing on Wells Fargo’s business decision by ...

Smaller credit unions act big with marketing expertise

GREENVILLE, SC (May 10, 2021) — How many small credit union leaders face this same problem? “We’ve been here since 1936, and still no one knew who we were or where we were,” Dori Harvel, CEO of the $23.6 million Mint Valley Federal ...

Credit union welcomes more loans with YMC engagement

GREENVILLE, SC (April 22, 2021) — Welcome Federal Credit Union had been engaged with Your Marketing Co. since 2017 when CEO Stacey Mills visited YMC’s headquarters in Greenville, S.C. in 2019. While there, he noticed YMC’s Wall of Fame, highlighting the company’...

Trust brought Maple FCU to Your Marketing Company

GREENVILLE, SC (March 18, 2021) — Maple Federal Credit Union CEO Pamela Stelly turned to Your Marketing Company because “we knew we needed to do a better job of showing who we really are. We’re like those fun cousins you like to visit, but ...

Bridgeton Onized Credit Union signs with Your Marketing Co

GREENVILLE, SC (March 2, 2021) — Tamara Ciccioli, CEO at Bridgeton Onized Federal Credit Union, said she generally considers herself a creative person, but wearing so many hats as a small credit union CEO made it challenging to implement her ideas and achieve the credit ...