5 credit union marketing trends

by David Goodman, EverFi

What members look for in a credit union and how they find them is drastically changing. In order to keep up with credit union marketing trends, you need to evaluate where your institution stacks up and where technology is headed.

Here are 5 key trends for 2018 to make your credit union a marketing force to be reckoned with.

  1. Content Creation

Writers are at the forefront of marketing in 2018. Potential members are looking to see who the expert is in your field. The experts are who they trust and give their business to.

You need to show your members how knowledgeable you are on the subjects they care about. In order to do so, you must have well-constructed content to prove this knowledge. Blogs, articles, eBooks, infographics, case studies, and videos are all important in grabbing the people’s attention.

 

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