5 deadly digital marketing mistakes

Avoid these common issues in your digital growth strategies.

Still figuring out digital marketing?

James Robert Lay, CEO of the Digital Growth Institute, details the five most deadly digital marketing mistakes credit unions are making:

1. No plan. Don’t get stuck in “the now,” he says. Create space and time to think, do, and reflect on your marketing efforts.

2. No buy-in. You can’t fear the unknown, change, or failure. Giving into those fears are why mighty brands such as Blockbuster, Toys R Us, and Sears crumbled.


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