6 ways to get members on board with investing

Investment services can make a critical difference to members’ financial well-being and a credit union’s bottom line.

However, many members may not see the credit union as a resource that can help them with their future plans and investments.

Here are four tips to change their minds:

1. Stress “financial security” instead of “wealth management.” Most members don’t consider themselves wealthy, so position investing as a way to build financial security instead. That’s a goal members at every socioeconomic level understand and endorse.

2. Help members understand it’s never too early—or too late—to start investing. The power of compounding is a millennial’s best friend. Simple math can demonstrate how important it is to start investing at a young age.

 

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