Having a web presence isn’t what it used to be. The days of a landing page with a few photos, some elevator music, your contact information, and a customized dot com are long behind us. As technology continues to advance, so do the expectations of the typical consumer. Today, in order to stay competitive, organizations need to think about audiences, algorithms, content, navigation, data…the list of ones and zeros goes on. Credit unions, especially, walk a fine line when it comes to producing an effective website. Between catering to the lifelong member who still wants human interaction, to having enough content and digital offerings to attract a new generation who doesn’t – deciding where to start can be tricky.
This article highlights recommended areas of focus when creating or overhauling your credit union’s website. After all, you have likely created a professional, welcoming physical location – let’s do the same with your virtual.
1. Professional Web Design
When you are relying on your online presence to make your organization’s first impression, you will want a professionally designed, member-centric website that effectively exhibits your products and presents your institution in the proper light. Thanks to consumer website builders, such as WordPress or Wix, anyone can build a website. However, hiring a professional developer, or better yet, one that specializes in creating websites for financial institutions can make your organization stand out, especially in this competitive market.
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