7 social media DOs and DON’Ts

Follow these tips to help your credit union grow, promote its offerings and provide an ever-better member experience.

Social media is changing the way we communicate with consumers. Having a strong social media presence gives credit unions the opportunity to build personal relationships with their members and future members. Here are some do’s and don’ts to help you make the most of social media:

1.    Do use social media to learn about your members.

Social media is a great tool for learning more about your members by identifying their interests online. When members like a page for a product or charity that is important to them, credit unions can adapt their services to meet those members’ needs. If members post about looking for their first home on their public profile, that is a perfect opportunity for a credit union to offer a first-time homebuyer seminar to guide them through the process.


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