Ace up your sleeve: The local influencer play that brings new members home

Social media is your team’s ace pitcher. But it's not about throwing heat every time—it’s about knowing the strike zone. That’s where micro-influencers come in.

Trust and relevance beat scale every time—and local creators are built for both. These aren’t influencers with millions of followers. From community leaders, to small business owners, foodies, fashionistas and every type of neighborhood personality you can imagine, these are the influencers that are already captivating your audiences’ attention.

They bring:

Influencers already own trust, and their audiences engage because the content feels personal. Here’s a quick look at what we’re seeing in the influencer space following one of our recent influencer campaigns—a prime example of the power of partnerships:

The best part? You’re not renting eyeballs—you’re building relationships. The right local voices can tell your brand story for you, in a way that members are actually entertained by it!

To make it work:

Micro-influencers may not look like marketing MVPs on paper—but on the field, they win games.

Don’t just post—play.

Create opportunities for your members to engage:

Influencers aren’t a shortcut. They’re a strategy. They can also fit perfectly into a larger campaign or promotion. And when you pick the right players, you create marketing that moves more than impressions—you build trust, relevance, and community from the ground up.