The latest from Mark Arnold

Jul 10, 2024 - by Mark Arnold, On The Mark Strategies

The ABCs of a great credit union website

Some things in life—like walking, talking, and reading—are foundational. One of the first things you teach young children are their ABCs. And one of the foundational elements of ...

May 6, 2024 - by Mark Arnold, On The Mark Strategies

When it comes to your credit union marketing: Stop, drop and roll

Is your credit union’s marketing on fire? While that is somewhat of a rhetorical question, you can answer “yes” in a positive or negative way. Yes (positive)—it’s ...

Apr 8, 2024 - by Mark Arnold, On The Mark Strategies

The employee = the experience

We all love formulas. Here’s a good one: Your Employees = Your Brand = Your Experience I’m no math expert, but we could even shorten the formula to: Your Employees = ...

Mar 7, 2024 - by Mark Arnold, On The Mark Strategies

Credit union brand lessons (inspired by the GAC)

The GAC is one of the biggest events in the credit union industry. It inspires passion and innovation, drawing credit union leaders from all across the country to experience it. ...

Feb 7, 2024 - by Mark Arnold, On The Mark Strategies

(Don’t wanna be) All by yourself while implementing your credit union member experience

You can’t help but think of love with Valentine’s Day approaching. And there are plenty of fantastic love songs … as well as many incredible ballads about lost love. ...

Jan 8, 2024 - by Mark Arnold, On The Mark Strategies

Four credit union industry trends to watch in 2024

2023 had its share of challenging industry trends to tackle … and 2024 will too. But by staying in the know at the beginning of the year, your credit union can ...

Dec 8, 2023 - by Mark Arnold, On The Mark Strategies

White Elephant v. Secret Santa in credit union marketing

It’s gift-giving season! And there are a lot of ways people give gifts this time of year, from White Elephant to Secret Santa to Favorite Things to Snow Pals. ...

Nov 7, 2023 - by Mark Arnold, On The Mark Strategies

Five credit union deposit growth ideas to implement now

Deposit growth issues come up frequently in strategic discussions with credit union leaders this year. One client even described the battle for deposits as “hand-to-hand combat.” Members and potential members ...