The latest from Mark Arnold

Jul 13, 2023 - by Mark Arnold, On The Mark Strategies

The competition is at the gates … so stop deliberating!

Your enemies are at the gates. Maybe you already know that. Maybe this is old news by now. But it’s worth specifying exactly how close they are to tearing ...

May 10, 2023 - by Mark Arnold, On The Mark Strategies

Four strategic planning myths

Bigfoot exists. The Loch Ness Monster is real. LeBron James is basketball’s GOAT. All of the above are myths. Urban legends. Fantasy (for those LeBron Lovers, two words: Michael. ...

Apr 10, 2023 - by Mark Arnold, On The Mark Strategies

Five biggest marketing mistakes and how to fix them

We all make mistakes. We make professional mistakes. We make personal mistakes We make leadership mistakes. And as credit union executives, more than likely we’ve made a few marketing ...

Mar 9, 2023 - by Mark Arnold, On The Mark Strategies

How to gain traction with your strategic plan

One of the best business books I read last year was Traction, by Gino Wickman. His subtitle is very telling: get a grip on your business. Too many times, executives ...

Feb 7, 2023 - by Mark Arnold, On The Mark Strategies

Shots fired! Banks sound off on credit union complacency

For decades (over a century, some could argue), credit unions as a collective always (at least in their own minds) answered the following question in a resoundingly similar way: “Well, ...

Jan 10, 2023 - by Mark Arnold, On The Mark Strategies

Need a resolution? Add some pillars to your credit union

There are all sorts of resolutions out there – fitness, travel, reading more books, finally doing that renovation – and on and on it goes. And maybe your credit union is in ...

Oct 7, 2022 - by Mark Arnold, On The Mark Strategies

Enter the danger zone: How to face your worst problems

When I think of the “danger zone,” my brain automatically leaps to Top Gun. Besides riding a cool motorcycle and playing beach volleyball, Tom Cruise’s Maverick literally enters dangerous ...

Aug 11, 2022 - by Mark Arnold, On The Mark Strategies

How your credit union can gain social media followers

“We need more social media followers.” I’ve heard countless credit union leaders say this during meetings. But it’s one thing to know you need followers and another thing ...